Particularly now that economic forecasts are gloomy and long term trends like globalization and population ageing account for new challenges, the entrepreneur cannot let a single chance go by to optimize operational efficiency.
In this respect, a solid cooperation with another company can certainly contribute a lot.
The advantages
What comes to mind includes among other things:
- joint marketing and distribution
- opening up of each other’s markets
- pooling or sharing of knowledge and skills
- taking advantage of bulk discounts in the area of purchasing and manufacturing