For more than 20 years, together with an extensive team of researchers, Jim Collins has been trying to determine why certain companies stand out above similar companies and moreover why they seem to be more resilient against various forms of adversity.
Their findings are presented in a series of five books, from which the following summary conclusions have been selected:( read on …..)
Retailers Under Heavy Pressure
Alarm bells are sounding again for the retail industry. The survival of many shops is being threatened by changes in consumer behavior, the internet and the strain of slowing economic growth. Shopkeepers beware! ( read on…..)
The fact that most companies’ customers today are actively online, makes having a balanced internet strategy essential.
It’s clear from the below graph that companies agree with this statement. All of them have plans to significantly increase spending on website promotion and further make use of social media.( according to Laura McLellan, Follow the Money Trail in Digital Marketing)
Although traditional advertising campaigns still account for the biggest response, there is a substantial reallocation taking place within the total advertising budget. Continue reading….
The defining factor in the complex decision-making process of entrepreneurs is still human emotion – not the technological or analytical methods. How can indecisiveness be avoided?
How can it be that entrepreneurs, who are considered by nature to be resolute and decisive, regularly lose sleep over business related problems? Is this endless tossing and turning warranted or is this more a case of the self created illusion of seemingly insurmountable difficulties? Continue reading….
As follow up to the article Tools for business optimization it might be fun to take a look at a famous HP organization.Starbucks is seen, particularly by experts, as a completely up and running, fully functioning version of a modern ideal: an organization that excels on so many levels that it far surpasses the competition. How is it that Starbucks, with its more than 17,000 locations across the globe, leads the market with a product which by no means is winning based on best value for money? Continue reading….
Particularly now that economic forecasts are gloomy and long term trends like globalization and population ageing account for new challenges, the entrepreneur cannot let a single chance go by to optimize operational efficiency.
In this respect, a solid cooperation with another company can certainly contribute a lot.
What comes to mind includes among other things:
- joint marketing and distribution
- opening up of each other’s markets
- pooling or sharing of knowledge and skills
- taking advantage of bulk discounts in the area of purchasing and manufacturing
The emergence of digital media has made it possible to continually improve our perception into consumer behaviors and patterns. In the 90’s, this paved the way for the arrival of the newest member of the marketing family: micromarketing. This latest development has made it possible to fine-tune products and services as well as advertising to appeal to the personal wants and needs of the consumer.
For more than 20 years, together with an extensive team of researchers, Jim Collins has been trying to determine why certain companies stand out above similar companies and moreover why they seem to be more resilient against various forms of adversity. Continue reading
There’s more than enough being written over starting a business, business plans, marketing, how team work should be encouraged, etc., but there’s little to find on what is perhaps the most difficult aspect of entrepreneurship; the mental.
We’ve all heard at one time or another how entrepreneurs have to be creative and optimistic by nature and on top of this show a great deal of perseverance. Continue reading
Here you can find some really interesting blog posts of Dutch consultants connected to Multiraedt:
- Veranderen organisaties door socialmedia?
De impact van socialmedia
Vanzelfsprekend heeft u al wel eens gehoord van socialmedia. Die zoon/ dochter, die jonge medewerker, of wellicht bent u zelf al wel een socialmedia gebruiker? Onderzoek naar socialmedia gebruik in Nederland uitgevoerd door Newcom in 2013, wijst uit dat mensen socialmedia veelvuldig gebruiken en het ervaren als gewoongoed. Uit dit onderzoek komt naar voren dat steeds meer ondernemers socialmedia gebruiken. Lees verder… Continue reading